Health insurance ads

Has anybody else noticed that health insurance companies cannot stop advertising on golf coverage?

Well, that's probably because golf is a slow-based, non-physical sport that old people can probably appreciate a whole lot more than us young people. They certainly wouldn't advertise it during BMX racing or something like that, so it seems at least fairly logical to me that health insurance companies would go about this approach.

I guess I was thinking they did it because they want to advertise it to the HR executives of large companies who they think tend to be interested in golf. They wouldn't have to influence may CEO's or Presidents of HR in fortune 500 companies to pay for it.